Ask marketers to define “brand,” and you’ll find as many definitions as the people you ask. After reviewing a compilation of 30 branding definitions from 30 marketers, it was clear that, despite the varying words used to describe a brand or branding, several common elements such as differentiation, consistency, and positive perception were deemed important for a successful brand.
The momentum continues to build on the website migration. Since our February communication, we have launched two more websites, comprised of more than 40 pages.
As Black History Month nears an end, I wanted to highlight some exciting work that has begun within MarComm related to diversity, equity, and inclusion.
Website migration momentum has picked up since onboarding our new web creative agency, Fastspot. Since our last update in January, we have launched five websites, representing nearly 100 new pages in Drupal.
In keeping with the Black History Month theme of my posts this month, I had an opportunity to talk with one of DU’s newest employees, Andriette Jordan-Fields, PhD, the first Black Community Experience Coordinator.
In my last post, I talked about the origins of Black History Month as well as the opportunities we have to learn about the ongoing struggles of Black people, celebrate their achievements, and support the fight for justice.
As February begins, we have an opportunity and renewed responsibility to learn and listen to the stories and achievements that have shaped our history and will illuminate our future. The month of February as national African American History Month had its origins in 1915 when historian and author Dr. Carter G. Woodson founded the Association for the Study of Negro Life and History.
It’s been five days since the inauguration, and it would seem that the world is beginning to relax a bit. Several news articles and social media posts indicate that some semblance of calm and normalcy are beginning to overshadow the last few days (and years)!
The new year has already seen new developments and fast momentum, which we anticipate will set the tone for the remaining web migration/overhaul project. We have begun onboarding efforts with our new web creative agency Fastspot.
I recently read an article written by Holocaust survivor, psychologist, and New York Times best-selling author of “The Choice: Embrace the Possible,” Dr. Edith Eger. She has found a full life despite her past, and has helped others find ways to move beyond their problems as well.
Now 12 months after the first monthly web update, with a leaner internal team, development partner Rehab Creative and creative agency Fastspot that will join the team soon, The Division of Marketing & Communications (MarComm) has double downed on efforts to complete the migration of DU’s web ecosystem to Drupal in a timely manner.
This time last year, the team behind DU’s new podcast, RadioEd, was holed up in our homemade recording booth in the Mary Reed Building, recording take after take. The goal was to create an engaging trailer for the soon-to-be released podcast, and though it took us fledgling podcasters many tries and lots of laughs to get it right, we finally got there.
Today marks the first day of what Chancellor Haefner designated Wellness Wednesdays, in which he asked the entire DU community to protect these afternoons each week during December to “intentionally commit to care for our mental wellbeing.”
During the past month, DU migrated four websites into Drupal. With these moves, only 34 pages were added to our web ecosystem, which is a testament to the content management of our campus partners.
Over the last few weeks, I’ve talked about MarComm’s realignment, sharing how the team will refocus its efforts. Leaning into academics and research, advancement, athletics and admissions, will enable us to build and nurture important relationships from prospective students to alumni and key stakeholders, and a focus on strategic positioning will help ensure that the highest strategic priorities of the University are articulated and leveraged cohesively.
Discipline. Drive. Determination. These are just three qualities that students develop while participating in athletic programs that can impact their lives well beyond their time on the playing field. The connection that occurs on the sidelines can foster common bonds and lifelong commitments, not only between fellow students but also with their college.
